Some Thoughts about Change !

Just ran across this post from Seth Godin. Seth as a great blogger and writer about marketing. I will mention more about him and many others in my next post. But for now, have a look at what Seth shared in his blog about CHANGE !

Remember... change is always in evitable. But it is HOW we change that makes the difference for the future.

Rockie


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Consider for a minute the pivot points available to you:

• Keep the machines in your factory, but change what they make.
• Keep your customers, but change what you sell to them.
• Keep your providers, but change the profit structure.
• Keep your industry but change where the money comes from.
• Keep your staff, but change what you do.
• Keep your mission, but change your scale.
• Keep your products, but change the way you market them.
• Keep your customers, but change how much you sell each one.
• Keep your technology, but use it to do something else.
• Keep your reputation, but apply it to a different industry or problem.
  

Simple examples:

• Keep the musicians, but change how you make money (sell concerts, not CDs).
• Keep making guitars, but make bespoke expensive ones, not the mass market ones that overseas competition has made obsolete.
• Keep the punch press and the lathe, but make large scale art installations, not car parts.
• Keep your wealthy travel clients, but sell them personal services instead of trips to Europe.
• Keep the factory that makes missiles, but figure out how to make high-efficiency turbines instead.