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For a few years now, Don and I have been searching high and low for a specialized "Babies and Maternity" instructor. Someone who really specializes in it and really gets how this part of out photographic business works.So let me introduce you to Mary Mortensen. Mary will be one of the TIER 2 (Specialty Course instructors) at Image Explorations 2012 this year, and yes she specializes in Babies and Maternity.
Mary comes to us with immense passion and skill and I know you will come away with greater knowledge and skill
for this part of our industry.
So if you love Babies and Maternity's , then this course will be a perfect fit for you.
INSTRUCTORS BIO:
Mortensen Portrait Design, LLC, opened with husband Allen in 1988 in Waukesha County, a western suburb of Milwaukee, WI. During the first three years the studio tripled business as a result of client referrals and an emphasis on marketing programs. The studio has established itself as one of the largest in the Greater Milwaukee-Waukesha area and is well known for its unique style of photography and personal approach to business. In addition to its portrait division, the studio also houses a full digital lab and school photography division. Besides the owners, the studio currently employees five full-time and seasonal part-time staff members
Mary specializes in the photography of children and babies. For over a decade Mary has partnered with the Midwest Athletes Against Childhood Cancer (MACC Fund) and the Women for MACC in their fight against childhood cancer. Through photographic programs developed by the studio, the Mortensens have raised over $100,000 for childhood cancer research. Mary received the prestigious PPA AN-NE award for charitable marketing in 1999. She has been featured on NBC Channel 4 in the Greater Milwaukee Area for her work with children. She was been featured in Wisconsin Women Magazine, M Magazine and Alverno Magazine.
Mary has been recognized locally and nationally for her work. She was the first in Wisconsin history to receive the most awards given at one convention. She is the 2009 Wisconsin Photographer of the Year, 2009 Electronic Imager of the Year, winner of the Canon Par Excellence Award, 2009 Best of Show, 2009 Clean Sweep, 2009 Top Ten Imagers, two Fuji Masterpiece Awards, two Court of Honors and the American Society of Photographers Regional Medallion Award. She has received local and state Court of Honor and Traveling Loan Awards, Best of Show and Sweepstakes Awards from Burrell/Supra Color Lab and her work has appeared in the PPA Loan and Showcase Books, the Professional Photographers of America Magazines and in the ASP Elite Collection.
Mary has worked with mothers interested in entering children for pageants and modeling. Her photography has helped clients win awards, including a 6-month old who won “Most Photogenic” in a national beauty contest. She has also worked with upscale beauty salons in the Milwaukee-Waukesha area that compete in hair color and makeover national contests sponsored by international hair suppliers. Her clients have received three first place awards and her photos have appeared in international hair magazines.
Mary’s style is simple but artistic. Her knowledge of portrait artists and work with art galleries has set the tone for the studio’s emphasis on producing fine art and selling wall decor and gallery framing.
COURSE DESCRIPTION:
Don't just "point and shoot" - anyone with a digital camera can do that ! Make your work stand out as a piece of art !
Find your "creative button" set yourself up to succeed as economic trends and client needs change.
Explore your competitive advantage and learn how to play a role in this turbulent time.
Staying ahead of the game is imperative and this Portrait Artist will share secrets to remain strong and viable; such as improving photography skills, marketing, sales and presentation. Transform yourself from a studio photographer into a Portrait Artist. Make your goal to create a timeless art piece for your clients utilizing secrets and skills learned from over twenty years of experience.
Explore elements of artistry such as exquisite set design, creative clothing options and how to consult with your clients as a artist to achieve artistic results. This includes examining works of famous painters and artists and their creative techniques by effectively use lighting, posing and set design.
Learn to achieve artistic results with digital capture and enhancements in Photoshop, Painter, and other artistic media. Begin offering your clients a variety of art options and products. Also learn how to prepare your marketing pieces to reflect your image.
If you are a new photographer or a "seasoned" one, this class will take ordinary to the extra-ordinary.
Every day you will photograph in the classroom and /or outdoors, and transform your images into works of art using elements of Photoshop, Painter and other tools.
You will learn to create templates for marketing pieces, announcement cards, folios and galleries for innovative client products designed to make you money.
Learn to create marketing programs that will keep you busy year long and how to develop a charitable campaign that will provide community awareness and make you stand out in your area.
COURSE REQUIREMENTS:
Camera, tripod is recommended.
Computer with Photoshop installed.
Samples of any marketing pieces.
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